Your final project for this class is to build a digital marketing strategy presentation. This presentation should provide a digital strategy to solve a marketing and business dilemma for an organization. For milestone 1, address the following on 1-2 pages. This assignment should address the following:
- Name the company and product/service you desire to work on in this project?
- Provide a brief synopsis of who the company is and its targeted customer?
- What is a real-world marketing and business challenge, issue, or dilemma they are currently facing?
- Why do you want to focus your marketing strategy on fixing this business problem?
This first milestone is written and submitted in a word document. Future Milestones 2-4 plus the final submission will be created and submitted in PowerPoint. The point of this first assignment is to propose the company and problem for approval by the professor.