You need to pick any company and analyse its strategy


You need to pick any company and analyse its strategy regarding the market structure it operates in.

1) What strategies are applied in the company?

2) Is the company driven with the Profit maximisation, Revenue maximisation, or Sales (Market Share) maximisation?

3) Is this company approach compatible with the theoretic ideas on the success in such a market structure? (compare the basic theoretic suggestions for the company performance with the actual chosen direction; here, you need to compare the normative vs. positive approaches)

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