UP The Chief Nursing Officer from Ah Chosen Had Dishonest Issues Analysis

  1. Review the Case Study document.
    Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
    Use the Case Study Review Guide as a tool to help you complete your analysis.
    Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors.
    Include a summary of each section in your analysis: 

    • Mission and objectives 
    • Organizational structure and culture 
    • Current marketing strategies 
    • Current financial analysis 
    • Competitive advantage 
    • Current value chain 
    • Current target market 
    • External environmental factors 

Expert Solution Preview

Introduction: In this assignment, a Financial and Ethical Impact Analysis is required to be prepared for East Chestnut Regional Health’s (ECRHS) current health care marketing strategy. The analysis shall be based on several factors, including organizational structure and culture, current marketing strategies, competitive advantage, current financial analysis, current target market, external environmental factors, and current value chain. The purpose of this assignment is to evaluate the current marketing strategies of ECRHS from both financial and ethical perspectives and recommend changes accordingly.

Answer:
East Chestnut Regional Health (ECRHS) has been providing healthcare services to the community for many years. The mission of ECRHS is to improve the health of the community by providing quality healthcare and promoting a healthy lifestyle. The objective is to become the leading healthcare provider in the region. The organizational structure of ECRHS is hierarchical, and the culture is accommodating, with a focus on patient satisfaction.

ECRHS’ current marketing strategy includes advertising in print media, radio, local television stations, and billboards. The strategy also includes the use of social media and email marketing. The primary focus of the marketing strategy is to increase awareness of the services offered by the organization and attract more patients. From an ethical perspective, the marketing strategy is sound and aligns with professional standards.

ECRHS’ current financial analysis shows that the organization has been able to save money by implementing an electronic medical record system. The system has helped reduce the cost of paper records and increased efficiency in the organization. ECRHS has a competitive advantage by offering a wide range of healthcare services, state-of-the-art technology, and experienced healthcare professionals. However, the organization’s revenue has been declining due to increased competition from other healthcare providers in the region.

ECRHS’ current value chain includes the production of services, the marketing of services, and the delivery of services to patients. The value chain has been working effectively, but there is a need to streamline the administrative process to increase efficiency.

ECRHS’ current target market includes individuals who require healthcare services, including those who are insured and uninsured. The external environmental factors include changes in government regulations, insurance policies, and technology. There is a need for ECRHS to adapt to changing conditions and provide services that meet the needs of the target market.

In conclusion, ECRHS’ current marketing strategy aligns with professional standards and is ethical, but there is a need to streamline the administrative process and adapt to changing external environmental factors. ECRHS needs to focus on cost reduction and revenue generation to remain competitive in the healthcare sector. ECRHS also needs to adopt a patient-centric approach to provide quality healthcare and promote patient satisfaction.

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